Grupo Vasco engaged Active Living International to determine the viability of an exclusive fifty-plus (50+) destination lifestyle housing product with appropriate amenities and infrastructure in Querétaro, Mexico, specifically seeking out North American 50+ home buyers.
Our study indicated that more than 80% of resort destination buyers enjoyed living with peers and were the cohort most likely to have the interest and ability to purchase high quality, well-located retirement residences in Mexico. Active Living International’s objective examination of the market for the lifestyle of active adult housing was to determine if it had the potential for development.
The feasibility study determined that competition for awareness and recognition of the project would be very strong, particularly from the neighboring community known worldwide as San Miguel de Allende. Active Living International advised that the time and place for the project would not achieve the success level desired by the client and therefore the project would not be viable.