Baby Boomers are the target buyers in the 50+ active adult market. They have the time, the interest and the dedication to purchase a retirement home which offers the lifestyle they have dreamed about. For boomers with the financial ability to buy, their retirement investments require demonstrable value, a favorable cost of living, a well located, amenity-driven safe and secure community. Wellness, quality healthcare and an emphasis on protecting the environment are important characteristics of today's buyer. They want to stretch and protect their retirement investment. Their goals are to live within a community designed especially for them as their primary residence. Buyers are environmentally aware, oriented to value for money and eager to find a home in a warm, safe climate. The attraction of buying in another country is enhanced by a lower cost of living.

More than 75% of Active Adult Buyers are over 45 and plan to eventually live full time in their 50+ communities’.

For those in later years, assisted living and independent living meet demands relative to health care issues. Assisted living residents are those who need assistance with their activities of daily living (ADLs), such as dressing, bathing, ambulating, shopping, cooking, and housekeeping.