Baby Boomers are the most logical buyers in the 50+ active adult market having both the time and the financial ability to buy a vacation or second home. Their goals are to live within a community designed especially for them to be use for vacations or as a primary residence. Buyers are environmentally aware, oriented to value for their money and eager to find a home in a warm, safe climate -- often in another country.

More than 75% of Active Adult Buyers of second or vacation homes are over 45 and plan to eventually live full time in their 50+ communities’.

Independent living residents desire privacy and freedom in a home combined with the convenience and security of on-call assistance and a maintenance-free environment.

Assisted living and independent living meet the demands of an older resident often one subject to health care issues. Assisted living residents are those who need assistance with their activities of daily living (ADLs), such as dressing, bathing, ambulating, shopping, cooking, and housekeeping.